2023-2024 Shirt design / Campaign graphic design

The home shirt for the 2024-2025 season is about giving back to the community and connecting to the roots of the most successful football club in Bulgaria. The centerpiece concept of the shirt was the launch of the CSKA Foundation by which CSKA certified its status as a social phenomenon that is able to do good and help many different causes through its massive platform.

The embossed camouflage pattern on the white sleeves, the blood group patch, as seen in military uniforms, and the flag of the Bulgarian army printed on the back - those are the symbols that proudly represent the military past of CSKA.

Moreover, the unconventional colour scheme with white sleeves and stripe on the side is a nod back to the kits the team used in the early 2000s.

Produced by Macron.

Shirt created & designed by Atanas Stefanov + Martin Dimitrov

Photography: Filip Shopov @fotoshopov